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 You are paid exactly what you are worth
...t by a long shot.
The amount of money you make selling vehicles depends on only two factors: how many did you sell and how well did you build value during the sales process. While it is true that ...
- Why are they here?
...!
Rarely do people decide to walk around on car lots for fun. Imagine after a busy week a couple d...access to information via the internet means that many clients have completed their research before ...
- Turbulent Times. What are you going to do about it?
...t with everything we see and
hear it is hard not to see the market as a shrinking pie. Know that many of
your counterparts will expect traffic to be down, will expect customers to be
tougher,...
- Your Best Isn't Good Enough
...ncome will suffer. It's just math. The good news: lots of your fellow sales consultants at competito... 4. Personal Development A. Hide from your sales manager OR B. Seek them out for one-on-one coachi...
- Loyalty
...and goal but not the realization of most. As with many things in life the tendency is to want the be...them.
Build added value. Your company goes to a lot of trouble and expense to differentiate itself...
- Would you like a new car?
...ll in love with the vehicle first before they are shown the costs of the wedding, or this budding romance is over. You say "buy" and they say "bye".
Speak to their Desires.
We don't so much sell ...
- Why should they buy here?
...out. Within a reasonable distance from your dealership is another selling the identical brand. Many manufacturers have over represented major markets to such an extent that a consumer could shop 5-6 o...
- Nothing Happens until Something Sells
We have all heard that before and there is a lot of truth to it. Salespeople should feel good abo...e F&I department? We have always trained business managers that the first priority of the F&I depart...
- Building Added Value - Why should I buy here?
It is a question many buyers have. With all of the choices in the marketplace and even other locations that sell your brand it is a valid question: "Why should I buy here?" We created a defined s...
- The Psychology Of Selling, Part 1 of 2
... much. • Fear of not being looked after. Express to the group that because of their fears, many customer use excuses to get information & price without commitment or time spent.” Brea...
- The Psychology Of Selling, Part 2 of 2
...o use more positive language during the week and to note the changes that take place in their performance. • Impress upon the staff that if they are having trouble with the new words or aren...
- Locating
...ecting/Networking” give them a reality check by going around the room and asking each one how many prospecting or networking ups they had last week. On the flipchart write: • Prospecting...
- Introduction
...developed in class for the following week. • Ask everyone to note any changes in their performance to be discussed during the next meeting. • Encourage the staff to come to you if they&#...
- Interview, Part 1 of 2
... 4. Is this for business use or family use? • What type of business are you in? • How many people in your family? • How many kilometers do you drive/year? • Who will be the...
- Interview, Part 2 of 2
...ept of how the product will benefit them. • A customer gains trust in you through your mood, manner and actions. • The customer must leave with the feeling that they “bought”...
- Selection
...nly way to make the proper selection is by asking lots and lots of questions. Doing a good job dur...; Ask everyone to note any changes in their performance to be discussed during the next meeting. &#...
- Presentation
...product presentation. Assign a need or want for each group: ie “Safety” or “Performance” or “Handling” or “Economy” or “Style” etc… In...
- Demonstration
... that have been suggested in the meeting. • Ask the staff to note any changes in their performance to be discussed during the next meeting. • Encourage anyone that may have questions duri...
- Building Added Value
...t from the group list the following on the flip chart: • The Service Department, “how many years experience, awards” • The $ Value of Special Tools and Computer Diagnostic E...
- The 9 Steps To A “Now” Commitment
...he transition from the demo to the close. • Ask the staff to note any changes in their performance to be discussed during the next meeting. • Encourage anyone that may have questions dur...
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