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Price Objections

It's all about price... or is it?

There were 3 articles found in this category:

Thats's still not enough for my trade!
When we get an objection to our manager's trade appraisal, we need to find out why they feel it is unreasonable and if they have a different value in mind, where did they get that value. One of the common sources of inflated trade expectations can be other vehicles like theirs that they have ...
Shelving the price issue
A common complaint we hear from salespeople goes something like this: "Why is it that practically the first thing out of a new prospect's mouth is a price question? We barely get into introducing ourselves and they want to know what the best price is on the red one." It's true, early price ques ...
No Best Prices
It's a nice philosophy, but what does it mean in practice? When we say "no best prices" we mean that it is a serious mistake to respond with a discounted price when a prospect phones in or asks us a price question the moment they arrive at the dealership. Why is this a serious mistake? Well, un ...