Sales Staff Training for the Automotive Industry

Knowledgebase Home > Demonstration | Glossary | Favorites | Contact | Login

Search the Knowledgebase	Browse by Category
[Advanced Search]

View Articles by Category

There are no sub categories

Demonstration

Building mental ownership through "experiencing" the vehicle

There were 3 articles found in this category:

Uh... I think you are leaking closing ratio
Uh... I think you are leaking closing ratio What holds us back from hitting our volume and income objectives? For most salespeople, the difference between where you are and where you would like to be is only a matter of a few points in closing ratio. So where do we "leak" closing ratio? A h ...
Demonstration Part 2
We have talked about how the demonstration drive is where mental ownership really takes hold. People only become fully and emotionally involved with the vehicle when they are experiencing it. A well led Presentation will link the buyers needs and lifestyle to the vehicle features but the "proof ...
Perspiration but no Demonstration?
We have all heard the quip: "presentation without demonstration is just conversation". Right? Well it is true. The demonstration drive of the vehicle is the crucial step where mental ownership really takes off. So why do we see many sales consultants taking a casual approach to the quality of t ...