Sales Staff Training for the Automotive Industry

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Demonstration

Building mental ownership through "experiencing" the vehicle

There were 2 articles found in this category:

Perspiration but no Demonstration?
We have all heard the quip: "presentation without demonstration is just conversation". Right? Well it is true. The demonstration drive of the vehicle is the crucial step where mental ownership really takes off. So why do we see many sales consultants taking a casual approach to the quality of t ...
Demonstration Part 2
We have talked about how the demonstration drive is where mental ownership really takes hold. People only become fully and emotionally involved with the vehicle when they are experiencing it. A well led Presentation will link the buyers needs and lifestyle to the vehicle features but the "proof ...