Sales Staff Training for the Automotive Industry

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Building Added Value

Answering - why buy here?

There were 4 articles found in this category:

Why should they buy here?
Think about all of the other places your prospect could buy their next vehicle. In most markets there are not only all of the other competitive brands to worry about. Within a reasonable distance from your dealership is another selling the identical brand. Many manufacturers have over represen ...
Building Added Value - Why should I buy here?
It is a question many buyers have. With all of the choices in the marketplace and even other locations that sell your brand it is a valid question: "Why should I buy here?" We created a defined step in the sales process that answers this question for the customer but that isn't all it does! Bui ...
Nothing Happens until Something Sells
We have all heard that before and there is a lot of truth to it. Salespeople should feel good about their contribution to the dealership's overall success. Granted, dealerships generate most of their bottom line through aftersales operations but without vehicle salespeople consistently creating ...
Stop launching them after the demo!
We have always said that the secret to higher closing ratios is not through strong-arm tactics or tricks at the end of the process. The key to higher closing rates is in helping lead more people further in the buying process more often. People leave at various stages of the buying process for a ...